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The
Birth of An Innovator & Market Leader: Like most who become the trailblazers for new trends and
practices, Joanna Hernandez is the product of a childhood story of survival and
determination. Like managing a startup business, family finances and stability
were never predictable and always uncertain. Being raised in an environment of
uncertainty taught Joanna the ability to focus on a future goal with
determination and steadfast toughness until the goal was achieved. Joanna
Hernandez was born June 1, 1981 at San Bernardino Community Hospital in San
Bernardino California to 16 year old Hilda Aguirre and 19 year old Martin
Hernandez. Her mother finished 8th grade and her father finished the
9th grade then met and started a family. Joanna was raised in San Bernardino with 3
younger brothers and one younger sister.
Her father worked as a gardener and part time drummer for a band. Her mother worked in multiple warehouses throughout
the years. As the eldest child Joanna
was required to take care of her siblings while her parents worked due to lack
of funds to pay for child care. Most
often she was left alone at the young age of 8 years old to prepare meals and
change diapers for her siblings. Joanna would later realize that her childhood
while void of being a child, would prove to be the perfect upbringing to master
the discipline and tenacity to become a Doctor of Physical Therapy with the
insight to integrate multiple disciplines into one mind, body, and life
transformation service.
The
Invisible Hand Phase: For
no known reason, life’s circumstances, like an invisible
hand and/or perhaps the hand of God, leads us in a particular direction in life
and this was clearly the case throughout Joanna’s
childhood. Joanna demonstrated a curiosity and desire to learn at a very young
age. Her mother taught her to read and
write at age 3 and introduced her to books and music. She was reading at the 8th grade level when
she was in the 4th grade. She
excelled in school and was promoted to a gifted and talented children’s program in the 4th grade. Her parents continued to work long hours and
Joanna spent most of her time reading on her favorite tree and babysitting her
siblings. At a very young age Joanna was aware of the tribulations that
surrounded her including the gangs, drugs and alcohol in the
neighborhoods. She was taught to avoid
playing outside where she was visible by neighbors and learned the sound of
gunshots and what to do when she heard them. She also witnessed and suffered
from her father’s
alcoholism and drug use that caused turmoil in the home such as violence and
emotional and physical abuse. This led to a highly stressful childhood for her
in which she escaped as much as she could through reading and daydreaming
outdoors on her favorite tree of a better life.
Her parents recognized her talents in school and expressed their pride
often instilling her with their hope for her to take advantage of opportunities
that they did not have. Throughout this phase of Joanna’s life, she developed an ability to intuitively peer into
the future and view the potential opportunities of life through the books that
she was reading as an escape from the reality of her immediate surroundings.
This ability to intuitively peer into the future to solve the problems of today
is one of the most common personality traits of a Fortune 500 CEO and thus one
of the most important talents that Joanna was lead to discover and develop
during this phase of her life.
The
Outlier Phase:
In Malcolm Gladwell’s book The Outliers, he outlines that
extremely successful people often have stories of intelligence and ambition
that push them out of the statistical mainstream of society. This constant
isolation leads the Outlier to repeatedly perfect their skill, insights, and
talents. Joanna Hernandez fits the profile of the Outlier to perfection. The
conditions of her life have always pushed into environments of isolation where
her survival and strategic planning instinct skills emerged. Joanna’s teachers often
expressed concern due to her extreme shyness, quietness and isolation. She often played alone and did not have many
friends. Nevertheless, Joanna excelled
in all subjects especially reading comprehension and writing. When she began high school she was in all
honors classes in preparation for college.
She continued to be socially awkward as she was immature for her
age. Her father was very strict and did
not allow her to wear makeup or dress in anything revealing. She still played
with dolls up to the age of 15. As she
entered the 10th grade she made friends with a couple of girls that
introduced her to makeup, boys and fashion, and alcohol. She ditched classes
frequently as this was her way to have a social life as her father did not
allow her to hang out with friends away from home or talk to boys. She was distracted from her studies and
slowly transitioned away from AP and honors classes to regular and college
prep. At the end of high school she graduated
with extra credits but a GPA that did not allow her to attend a university
right out of high school. Despite her
distractions in high school she still kept her eye on the prize, determined to
escape a life of poverty and abuse she witnessed growing up. One of the
phenomena presented in Malcolm Gladwell’s
book, The Outliers, is that all amazingly successful people have logged in at
least 10,000 hours of repeated training and practice doing what they do before
success knocks on their door. In Joanna’s
life, she started logging in her 10,000 hours at the age of 8 years old.
Finding
True North Phase: As
soon as Joanna could, she initiated the discovery of the world around her at
the age of 18 by jumping out of her bedroom window one evening shortly after
her high school graduation. Her father’s oppression had become too much to bear. She lived with
her boyfriend for two weeks before her parents convinced her to go to live with
her grandmother and aunt in Los Angeles. There she began college at Santa
Monica College for a semester and then attended Los Angeles City College for two
semesters. She worked at the Mann theaters in Westwood along with other retail
jobs. She worked to pay for her
education and living expenses. Her
parents did not have the financial means to assist her and her grandmother
provided housing only. Joanna moved back to San Bernardino in 2001 to attend
San Bernardino Valley College.
Determined to maintain her independence, she rented a small garage with
no air conditioning or heat in downtown San Bernardino from her aunt and
uncle. She continued to work part time
jobs to support herself. After she
graduated with her AA in Liberal Arts from SBVC she transferred to Cal State
University San Bernardino. During
community college she realized her strength in the sciences and an attraction
toward the healing arts. She initially
majored in Biology with intent to pursue medical school then switched to
Kinesiology Pre-Physical Therapy as she was more drawn to fitness and natural
healing methods versus medicine. This move would turn out to be her True North
Life Direction.
Life
Management Awakening Phase: Embedded in Joanna’s
soul is the instinct to take care of her family. In many ways, she was more of
the parent to her siblings then were her parents. After Joanna graduated with
her BS in Kinesiology Pre-Physical Therapy emphasis she transferred to Loma
Linda University to pursue her Entry Level Doctorate in Physical Therapy. In
the middle of her first year of PT school Joanna’s brother was arrested and shortly
after that her father and mother separated. Two months later her father was
diagnosed with stage 3 colon cancer. Joanna decided that she needed to take a
year off from school to be there for her family. She began working full-time at night in bars
earning tips to pay for her brother’s attorney. She
spent the days with her father as he went through chemotherapy and radiation
treatments. After her brother went to prison for a lesser sentence than he was
initially charged for and her father stabilized medically she decided to go
back to school. Developed during this phase of Joanna’s life was her interest in counseling others to help turn
their lives around in the face of adversity. In both her father’s and brother’s
situations, Joanna found herself managing potential end of life conditions.
Joanna could not help but to ask herself, why is it that I tend to make
decisions that keep me on a path to success while others around me seem to
consistently make decisions to keep them on a path to life failure? The Life
Management Awaking that Joanna walked away with from this phase of her life is
that (1) You Reap What You Sow via the lifestyle that you live, and (2) That a
Future Vision of Success was essential to keep your bearing as you maneuver
through the obstacles of life. These Life Management Awakenings would soon
prove to be the impetus for Joanna to become a vegetarian and set visual goals
of success in her life.
Nest Building Phase: Joanna was now 27 and ready to enter the
mainstream of life professionally and socially. After her first year of PT
school Joanna met her future husband a second year medical student at the time. He was there for her during the difficult
times with her family. They quickly fell in love. She graduated as a Doctor of Physical Therapy
in June of 2008 and her fiancé graduated with his MD a month prior. With her influence he decided to pursue
rehabilitation medicine and was accepted to a residency in Milwaukee Wisconsin
for the next three years. Joanna
accepted a job in nearby Racine Wisconsin at an outpatient pediatric physical
therapy clinic. She had experience in
the pediatric setting during her studies at a small pediatric sub-acute long
term care facility and fell in love with the children. She was so inspired by these children that
were so sick yet so strong and just wanted to play and be happy. Because Joanna
had lived her entire life as an Outlier, a gifted misfit that did not fit in
with the mainstream of society, settling down into the status quo began to
trigger a fear that she was losing sight of her Vision of Success and knew that
she wanted much more than to be suburban housewife raising kids.
Rebirth Phase: Joanna
was influenced by the Seventh Day Adventists at Loma Linda University while she
attended to transition to vegetarianism.
She grew up eating a heavy meat based diet and after seeing her father
get sick she decided to cut out most meat from her diet based on the studies
that link colon cancer with consumption of red meat and low fiber intake. Her blood tests revealed high
cholesterol. She decided to train for
her first 5K race in 2009 after being mostly sedentary her whole life and
gaining 30 pounds in graduate school. This race began a future of a deep love
for running. It was at this time in Joanna’s life that she began her journey
into the world of health and wellness and mastering how it was an essential
aspect of physical therapy rehabilitation. As she began to see the physical
changes take place within her body, she also began to realize that she was on
the threshold of personal identity changes that were to take place within her
life.
Head On Collision Phase:
The life and life direction that Joanna wanted was not what she was
getting and realized that she was on a collision course with reality. Joanna
married in May of 2009 and moved to Wisconsin with her husband a month
later. Life in a new state was difficult
for her and with a new professional life married to a very busy resident she
decided that the Midwest was not ideal.
Joanna moved back to California 6 months later and after her husband
negotiated a transfer of residency moved back after completing a year of
residency. During this time Joanna continued to be active in running and wanted
to feel healthier so she decided to adopt a vegan lifestyle. She also felt a
pull toward yoga, meditation, and spirituality. A few months later she dropped
the last 5 pounds before reaching her high school weight and her cholesterol dropped
to healthy levels for the first time in years.
Joanna and her husband settled back in Loma Linda and she returned to
work at the sub-acute pediatric facility as the lead PT. She was quickly promoted to Rehabilitation
Manager. She worked multiple side jobs at adult acute hospitals and doing in
home therapy with children. Her husband
worked long hours and was on call most evenings. This focus on professional
life and new lifestyle changes were some of the reasons the marriage failed and
they were divorced in December of 2013. Life change is one of the realities of
life that is painful yet necessary to thrive and achieve one ultimate destiny
of self-actualization. Going forward, Joanna knew that she was now back on
course to fulfill her life destiny.
Celebrating The Lifestyle of An Athlete Phase: Joanna had turned the corner to become a
participatory endurance sports athlete and was not about to look back. She had
found her lifestyle niche. The training, the focus on vegan eating, and the
community of like-minded people that she become a part of was all who she
wanted to be and the way she wanted to live her life. Joanna began running in
2009 and gradually ran longer mileage.
She ran multiple 5K races, 10Ks, and half marathons. She bought a bicycle and began riding. She joined Ride Yourself Fit, a bicycle club
in Redlands California. She decided it was time to tackle a full marathon and
ran the Santa Rosa Marathon in August of 2013. She joined the Loma Linda Lopers
a very large running group to help her training for her next marathon. She then
ran Los Angeles Marathon in March of 2014 improving by thirty minutes. She decided to run two marathons a year with
hopes to travel to new locations for each one.
Joanna had been a vegan since 2010 and felt a desire to promote her
lifestyle as much as possible. She
religiously followed many of the vegan leaders on YouTube and other social
media. She dreamed of starting her own YouTube channel to spread the word. She started attending yoga festivals and enjoyed
meeting like-minded individuals that fought to protect animal rights and green
living for the future and safety of the planet.
Life Force Alignment Phase: Joanna began to realize that it
was time to identify and combine the many beams of light in her life into one
life force aligned laser beam. In February of 2014 after a 7 day woman’s raw vegan retreat in Costa Rica
Joanna gained courage to leave a stagnant job in Loma Linda and take a job
offer in Los Angeles working for Los Angeles Unified School District. She moved to Pasadena in May of 2014 bringing
her younger sister of 18 with her. Her
mother was no longer able to take care of her due to drug addiction. Joanna joined the Pasadena Pacers and joined
a couple of bicycle groups as well.
Living outside of the confines of the Inland Empire she immediately met
many like-minded people that inspired her to pursue further spiritual healing
and professional growth. She felt a strong desire to promote health and
wellness through fitness, diet, and spiritual growth and awareness. Her 10,000
hours of life path focus had been achieved and it was now time to distill the
direction of her life down to a Mission Statement, Vision of Success Statement,
Organizational Structure, and Phase of Competitive Development. It was now time
to develop a life and business plan to become a market innovator and leader
within the Physical Therapy Industry. Joanna had proven to herself that she
could develop, initiate, and survive life change to achieve the next level of
success in life, she knew it was now time to set her sights on a national
market Entrepreneurial niche.
Strategic Planning Phase: Joanna is now 33 and probably ten
years ahead of most her age. Though she had skipped her childhood because of
the dysfunctions of her family, she had now found life balance as member of the
athletic community to express the child side of her personality. In the
Pasadena area, Joanna has begun the process of surrounding herself with very
success people in a wide range of professions. Joanna knew that she needed to
answer a calling in her heart to start and lead her own Physical Therapy
organization as an Entrepreneur. She had never been “Just Average” for her
entire life and was not about to be the average employee collecting a paycheck
while she was waiting around to die. Joanna’s Outlier Instincts were calling
again to differentiate herself in the market and take her life to the next
level as a business enterprise. Joanna’s primary interest lay in (1) Medical
Sciences, (2) Consulting & Helping, and (3) Performing Arts. Joanna has
additional interest and skills in the areas of : (1) Politics & Public
Speaking, (2) Entrepreneurship, (3) Healthcare Services, (4) Teaching &
Education, (5) Visual Arts & Design, (6) Nature and Agriculture, and (7)
Athletics. For Joanna to live a fulfilling life, she will have to satisfy
innate desires to be some form of (1) Investigative analysis, (2) Social
Interaction, and (3) Artistic Expression. One of the phenomena that she has
realized in her life is that the healing and rehabilitation process has many
phases and that these same phases can be applied to many different areas of
one’s life. In her response to her father’s cancer, she realized that lifestyle
change was the prevention if not cure for many types of chronic disease. The
final key to realizing her future Entrepreneurial calling was that when most
enter into the healthcare system for the first time, they often discover that
they have a host of poor health conditions above and beyond the injury, high
blood pressure, poor diet, life and career problems, and family problems.
Joanna then saw the opportunity to capitalize on her three most competitive
skills and interest:
1. Medical
Sciences: Helping people as a Doctor of Physical Therapy
2. Consulting
& Helping: Helping people find nutritional balance to lose weight
naturally without having a starvation mindset. Here Joanna wants to use her
artistic skills in develop cooking videos on how to prepare a wide range of
vegan meals.
3. Teaching
& Educating: Helping those in the mist of physical, mental, and social
life change to master the fundamental of Emotional Intelligence to transition
into a new state of life.
Joanna believes that the above can be
integrated into one life growth and healing business service. Joanna’s entire
life aligns with this mission and vision of success.
Mission Statement
To
provide physical therapy, diet management, and emotional intelligence training
to individuals who are recovering from an injury or transitioning into a new
state of physical life and want to approach the physical wellness as an
opportunity to repair other areas of their life at the same time. Joanna
Hernandez will differentiate herself in the marketplace by becoming an
authority on the integration of these three areas of life growth and healing
and how individuals are more likely to successfully make changes in their life
when coupled with the physical therapy recovery process.
Vision of Success Statement
To
develop a network of 120 Joanna Hernandez Physical Therapy & Life
Transition Clinics throughout the Greater Los Angeles area employing over one
thousand employees.
Organizational Structure
Phases of Competitive Development
Phase One - Market Research and White Paper
Development
Phase Two - Business Plan Development
Phase Three - Public Speaking and Funding
Phase Four - Business Formation
Phase Five - Prototype Clinic Development,
Market Testing, Systems Refinement
Phase Six - Administrative Offices
Development
Phase Seven - Market Growth and Expansion
Phase Eight - Profitability Management
Conclusion: As Joanna stands on the threshold of become one of
the Greater Los Angeles market innovators and leaders in the field of Physical
Therapy, she for the first time in her life is looking at all the trials and
tribulations that life has put her through as blessings to prepare her for her
ultimate destiny. She now sees her life as the perfect set on experiences to
build the Joanna Hernandez Physical Therapy & Life Transition Clinics
organization to execute the Mission Statement and then achieve the Vision Of
Success Statement. Joanna Hernandez Physical Therapy & Life Transition
Clinics is a perfect alignment of all that Joanna Hernandez is and projects
to the world around her.
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